The marketing and sales branches have more data than ever. AI can really help to use these datas: to make the weak signals emerge, to detect the needs and set up a more personalized and relevant conversation with its audiences through the multiplicity of channels of interaction. In short; a more human marketing and business relationship!
This two-day program is for managers and marketing/sales executives, who want to understand how to make AI an opportunity for their business. including improving the customer experience, being able to personalize and customize messages, but also better understanding consumer behaviours.
The first day, you will discover the AI through presentation and practical exercises. The second day focuses on marketing and sales. This day will prepare the implementation of AI in your company with a practical case followed throughout the day.